Updated Business Card and Letter Head

This is all my updated info so far, I changed the font color on the letterhead and I like it a lot better I also moved around parts on the letterhead and I like it better, I took out the champagne bottle on the letterhead and I tried moving it to the top but I fount it to be too busy.

For the business card, I just justified all the fonts at the bottom and made the "logo" font of "Champagne Dreams" bigger at the top.

I am starting to like these designs a lot better.

Business Card Updated Design

This is my updated business card design. I changed the colors and I like it better than the first time I did it. I made everything centered in the middle for the information and the the logo font bigger.

Letterhead

This is my letter head for the Champagne Dreams company. I changed the background color to the light green and did a gradient mesh to it. I used a gold font as suggested in class so that way it would all match the champagne bottle. I'm not sure if I like the colors just yet but I tried to use a green that was light but bright enough so you could see it. I think the gold font works though because it matches the champagne bottle. I'm going to change the business card to match these. But I think the colors work better with the champagne bottle now.

Business Card Design

The top picture is the front of the business card and the bottom picture is the back of the business card. I changed my color scheme to the pink and blue because I thought it was happier and would attract more customers because of the colors. I kept the signature design on the front with the Champagne Dreams champagne bottle design. I kept the font of the logo the same as well except for changing the color of the font to the blue. I know in class we had talked about doing the bottle on one side and the logo on the other but I thought that the back of the card was starting to get too busy with all the information on it. I like how the card turned out. I would still like to fix up the champagne bottle a little bit but I was having a lot of trouble when I was moving the bottle in and out of illustrator without the bottle looking too fumbled. I think the business card came out well though and I like the color. For the pink/light background I used a gradient mesh tool and took the line across in a diagonal so it looked like the pink was fading. For the other information I used the font "Century Gothic" because I thought it was easy to read and I still used the same font color as the logo font color. I am pleased with how this turned out and hopefully next class I can learn how to make the champagne bottle look better. 

Business Card Sketches

These are some sketches for my business card logo design. I liked my original 'Champagne Dreams' logo design so I kind of want to keep that same affect for the front. Expect I want to clean up the logo better because now I feel like I am better with illustrator and photoshop to be able to make the original logo look cleaner and the edges more shaped to look like a champagne bottle. I still like the color scheme I had except to make the Champagne Dreams font color a bit more darker I think so that way more people are drawn to it. I had a few different designs displaying the company name and my name and the phone, fax, website, e-mail and address a bit different so I have a few different options I can choose from. I think my favorite one is the 4th one. The vertical one on the 1st page. I think I still want to keep the business card simple though with simple fonts and the logo not too bold but just enough to be noticed. 

ART 210 Business Questionnaire

1) What is your business?

Champagne Dreams. We take people for a hot air balloon ride and when their ride is over, they get a free signature bottle of champagne. 

2) Describe your business in one sentence

As stated before... we talk people for rides in hot balloons and at the end of their journey, they receive a free bottle of signature champagne. 

3) Who is your target audience?

Primarily couples, if the couple is under 21 years of age we will give them a signature sparkling cider bottle. We also will take business groups and just anyone who would like to go up in a hot air balloon. 

4) Who are your competitors?

Other hot air balloon businesses, even though we give away a signature bottle of champagne, I think other champagne companies might be competition as well. 

5) What makes them better/worse than your product/service?

I think that other places might be better than us because they have been in the business longer so that might draw more people's attention. But, we do offer the signature bottle of champagne for people and give our customers an amazing experience up in the air that they will never forget. They could be worse because they might not give anything back to the customer and they might not have such an enjoyable up in the air experience as we give. 

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

 Yes, the company already has a logo, it can be find below on this blog. It is a champagne bottle with sparklers coming out with the "Champagne Dreams" logo. I want to revamp the logo with maybe the font and make curvier edges on the champagne bottle. I still want to keep the signature logo though, "Champagne Dreams" basis themselves a lot on tradition so I want to keep the classic style.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

As stated above, I like the traditional look of the logo, it is simple but gives the logo some character, I want maybe change up the font and colors, make the champagne bottle edges curvier. I would also add in a small hot air balloon maybe next to the "C' for "Champagne Dreams" I think I would need to sketch up more designs and look at it again.
 

8) How do you want your image to be seen in two years?

 I want the company to really launch off in two years, expand our locations throughout more cities and allow more people to really experience being in a hot air balloon with still getting that classic and traditional feel of enjoying champagne.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

I think my company animal would be a bird, like maybe a huge seagull or something. Bird's fly in the air, and hot air balloons take you up in the air so I think it would be that the company was about going up into the air.

10) If your company/brand was a person, who would it be and why?

 Joseph Black, the man who invented the hot air balloon. I think this would be significant because I did some research and champagne "flights" have been around for many of years. So this would show that our company stays true to tradition if it dates back to the man who invented the hot air balloon.

11) If your company/brand was an object, what would it be?

A champagne bottle or a balloon?

12) If your customer was a cartoon character, who would it be?

I would probably do a hot air balloon guy with a smile on his face. Simple, but it gets the point across that it is a hot air balloon company and that he is happy about the company.

Lyrical Collage

This is my lyrical collage. However, I used a quote. I really think this quote defines the picture because "we all are explorers trying to find ourselves." I'm really happy with this image. I used the shadow tools on the dolphin and the anchor, and I used the screen tool a lot to help define the different colors of each image for the image to look like it blended in with the water. The submarine was the hardest to try to identify I think because it was really dark and did not have a lot of detail. I'm really pleased with this image and I like working with photoshop. I think the hardest part of this project was trying to learn the basic tools but once I got it down I think it looks really good.