ART 210 Business Questionnaire

1) What is your business?

Champagne Dreams. We take people for a hot air balloon ride and when their ride is over, they get a free signature bottle of champagne. 

2) Describe your business in one sentence

As stated before... we talk people for rides in hot balloons and at the end of their journey, they receive a free bottle of signature champagne. 

3) Who is your target audience?

Primarily couples, if the couple is under 21 years of age we will give them a signature sparkling cider bottle. We also will take business groups and just anyone who would like to go up in a hot air balloon. 

4) Who are your competitors?

Other hot air balloon businesses, even though we give away a signature bottle of champagne, I think other champagne companies might be competition as well. 

5) What makes them better/worse than your product/service?

I think that other places might be better than us because they have been in the business longer so that might draw more people's attention. But, we do offer the signature bottle of champagne for people and give our customers an amazing experience up in the air that they will never forget. They could be worse because they might not give anything back to the customer and they might not have such an enjoyable up in the air experience as we give. 

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

 Yes, the company already has a logo, it can be find below on this blog. It is a champagne bottle with sparklers coming out with the "Champagne Dreams" logo. I want to revamp the logo with maybe the font and make curvier edges on the champagne bottle. I still want to keep the signature logo though, "Champagne Dreams" basis themselves a lot on tradition so I want to keep the classic style.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

As stated above, I like the traditional look of the logo, it is simple but gives the logo some character, I want maybe change up the font and colors, make the champagne bottle edges curvier. I would also add in a small hot air balloon maybe next to the "C' for "Champagne Dreams" I think I would need to sketch up more designs and look at it again.
 

8) How do you want your image to be seen in two years?

 I want the company to really launch off in two years, expand our locations throughout more cities and allow more people to really experience being in a hot air balloon with still getting that classic and traditional feel of enjoying champagne.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

I think my company animal would be a bird, like maybe a huge seagull or something. Bird's fly in the air, and hot air balloons take you up in the air so I think it would be that the company was about going up into the air.

10) If your company/brand was a person, who would it be and why?

 Joseph Black, the man who invented the hot air balloon. I think this would be significant because I did some research and champagne "flights" have been around for many of years. So this would show that our company stays true to tradition if it dates back to the man who invented the hot air balloon.

11) If your company/brand was an object, what would it be?

A champagne bottle or a balloon?

12) If your customer was a cartoon character, who would it be?

I would probably do a hot air balloon guy with a smile on his face. Simple, but it gets the point across that it is a hot air balloon company and that he is happy about the company.